SHAREHOLDER UPDATE – JULY 12, 2024
Digital Clarity’s Focus on Strategic US Presence
Example of growth blueprint being executed, one step at a time.
Digital Brand Media & Marketing Group, Inc. (“The Company” and “DBMM”), and its brand, Digital Clarity (“DC”) a fully integrated management consultancy specializing in the optimum marketing of B2B tech companies, provides a short update on its representation model in the US.
Digital Clarity, an established, albeit evolving, digital marketing management consultancy for its size headquartered in London, and a wholly owned subsidiary of DBMM, continues identifying attractive B2B sites across the pond. Having honed its skills serving B2B tech leaders globally, DC has set its sights firmly on the vast US market, to capitalise on the demand for their services. This targeted expansion promises exciting future growth for the company and unparalleled support for American B2B tech businesses.
A Calculated Expansion Strategy
Recognizing the increasing demand for its services in the US, Digital Clarity has embarked on a targeted growth strategy. The decision to establish a presence in key states like Georgia, Texas, California, and Washington stems from the burgeoning need for sophisticated digital marketing solutions among B2B tech leaders in these regions. As part of this strategic expansion, Digital Clarity has partnered with seasoned marketing representatives who bring invaluable local expertise and a deep understanding of the regional market dynamics.
Most recently, in May, 2024, the company announced its intent to establish a west coast foothold in the US with the appointment of a veteran digital marketing expert in Irvine, California. This move has already begun to yield positive results, showcasing the efficacy of their representation model. The strategic choice of Irvine, a hub for tech innovation and business growth, aligns perfectly with Digital Clarity’s mission to cater to tech-driven enterprises. Specifically, the infrastructure must ensure high quality to deliver competitive advantage drilled down to also ensure sustainability often within a volatile economic, political, social, and even physical, climate
DBMM has often stated that relationships of like-minded people , built on both personal and business success has an established sustainability, already built in. Next stop for Digital Clarity is Seattle, Washington following a podcast shared with shareholders a few months ago. Seattle is known for its vibrant tech scene and a hotbed for startups and established companies alike, Seattle presents an ideal environment for Digital Clarity’s next phase of growth. The recent podcast with Blaine Bartlett not only highlighted the opportunities in this region but also served as a platform to engage with local entrepreneurs eager to leverage Digital Clarity’s expertise.
Reggie James: Evolving Into a Key Influencer in the B2B Tech Community
The demand for Digital Clarity’s services is evolving and mirrored by the increasing recognition of Reggie James, not only as a DBMM Officer or even as a brand leader but as a thought leader in the B2B tech sector. His insights and expertise have made him a sought-after guest on numerous podcasts, videos, and webinars. These appearances have significantly bolstered his profile in the US, establishing him as a key influencer within the industry.
James’ recent participation in the “Soul of Business “ podcast with Blaine Bartlett is a testament to his growing influence, leveraging partnerships. The episode, which delves into the nuances of digital marketing and its impact on B2B tech companies, has resonated with a broad audience. Bartlett, a respected figure in the consultancy and motivational speakers space, was introduced to James’ brand potential as an influencer during a previous engagement on David Meltzer’s ‘Office Hours ‘ podcast. Meltzer, co-founder of Sports 1 Marketing and former CEO of Leigh Steinberg Sports & Entertainment agency, has also been instrumental in connecting James with influential figures in Steinberg’s business community. The transcript was shared in the Shareholder’s Update of May 20, 2024 as part of DBMM’s execution of its growth blueprint, through outreach in geographies and skill sets to ultimately have a significant impact on the value proposition. Previous Updates are always available to reference and re-read on DBMM website. (www.dbmmgroup/news)
Now specifically about the Bartlett podcast: Reggie James, the Chief Operating Officer and Director of DBMM and the Founder and Managing Director of Digital Clarity said, “The ‘Soul of Business’ episode, with Blaine Bartlett, served as a catalyst. Having had an initial meeting during our introduction on David Meltzer’s show, the subsequent podcast with Bartlett is opening doors for Digital Clarity.”
James added, “The podcast became a platform to connect with Seattle-based entrepreneurs interested in leveraging Digital Clarity’s expertise. These connections are leading to discussions about developing its brand awareness in and around Seattle , another tech hub, and in and around Washington State.”
Strategic Partnerships and Future Prospects
Digital Clarity’s growth in the US is underpinned by its commitment to forming strategic partnerships. These alliances are crucial for establishing a strong local presence and understanding the unique needs of different regional markets. The investment of time and groundwork in Atlanta, GA, Austin ,TX, and Irvine, CA has provided a laboratory for DC’s satellite US outreaches which directed and controlled through the leasdership team in London. Seattle , via the earlier Meltzer podcast became a logical stop. There are a number of US cities under consideration .
The partnership model will facilitate growth but also ensured that Digital Clarity remains agile and responsive to market demands. By collaborating with local experts, the company can deliver tailored solutions that drive meaningful results for its clients.
Moving Forward
As Digital Clarity continues to expand its footprint across the United States, its infrastructure outreach , with emphasis on partnerships and strategic alliances , positions the Company with an immediate advantage. The representation model, is testing well and reflects a robust framework for growth. Our expectation is significant revenues will follow.
Reggie James’ prominence as a thought leader further enhances the company’s reputation, that will attract new clients and opportunities.
With plans to extend its reach to other states, Digital Clarity, in time and with substantial capital investment, is poised to become a dominant player in the US digital marketing consulting landscape.
The insights shared in engaging platforms like the ‘Soul of Business ‘ podcast underscore the company’s commitment to innovation and excellence. As more businesses recognize the value of Digital Clarity’s expertise, the consultancy is set to redefine digital marketing management for B2B US tech leaders.
Podcast “Soul Of Business In A Digital World”
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Spotify link – https://open.spotify.com/episode/4sqhlSUqhT9z6Yh7G6ihfb
Show notes:
Join me and my guest Reggie James, founder of London based Digital Clarity (digital-clarity.com), a digital marketing consultancy that advises tech CEOs and CMOs at the intersection of Marketing, Sales and Product. Reggie has over thirty years’ experience in digital marketing and his expertise has grown and developed as digital marketing has advanced. He witnessed the evolution of the business landscape, particularly during the early days of the internet. As one of the pioneers in the digital realm, he played a pivotal role in shaping business models that are now commonplace in our digital-driven world. Reggie shares insights on the impact of technology on human relationships and the search for authenticity in a tech-driven world.
Our conversation covers topics related to technology, business, and the intersection of digital marketing and human connection. We discuss the concept of the ‘soul of business’ and its relevance in the digital age. Reggie shares insights on the impact of technology on human relationships and the search for authenticity in a tech-driven world. The conversation explores the impact of technology on human connection, the soul of business, and the essence of sustainable success. It delves into the challenges of change, the importance of authenticity, and the need for human connection in a digital world.
Key “take aways” include:
- The intersection of technology and business has a profound impact on human relationships and the search for authenticity.
- The concept of the ‘soul of business’ is explored in the context of digital marketing and the evolving digital landscape.
- Reggie shares insights on the impact of technology on human connections and the importance of authenticity in a tech-driven world, the impact of technology on human connection, and the need for authentic human interaction in a digital world.
- The essence of sustainable success lies in the capacity to continuously start over and adapt to change.
- The importance of understanding customer needs and creating meaningful connections in marketing, sales, and product development.
Linda Perry and Reggie James
DBMM Management
SAFE HARBOR PROVISIONS
The foregoing contains certain predictive statements that relate to future events or future business and financial performance. Such statements can only be predictions, and the actual events or results may differ from those discussed due to, among other things, those risks described in DBMM’s reports filed with the SEC. Opinions expressed herein are subject to change without notice. This document is published solely for information purposes and is not to be construed as an offer to sell or the solicitation of an offer to buy any securities in any state. Past performance does not guarantee future performance. Additional information is available upon request.