Shareholder Update February 6, 2024
Digital Brand Media & Marketing Group, Inc. (“The Company” and “DBMM”), and its brand, Digital Clarity (“DC”) is giving shareholders, investors, and supporters an interim update to help them understand the client environment, including the confidentiality of client names as a necessary requirement. The US led the charge to NDAs many years ago. Likewise, this is DBMM’s business, covered contractually and included in DBMM’s financial statements, reported quarterly and audited annually.
DBMM is very excited to be advising a client in Austin, Texas, a city that is an academic hub with The University of Texas, South By Southwest with creatives converging and one of the tech industry‘s center of excellence. Many Silicon Valley Companies have transferred their operations to Austin. The geography has been very welcoming and is a precursor to other outreaches in the pipeline under discussion in the US.
Reiterating comments made many times in the past to shareholders of DBMM, it’s crucial to comprehend why the company refrains from disclosing the names of its new clients. While transparency is valued, safeguarding client confidentiality is paramount in the consultancy industry. They are expecting (and buying) , a competitive advantage As the Company has stated over and over , a management consultancy advises key decision-makers. Digital Clarity has a seat at the table to advise on digital marketing strategy and brand transformation within a digital landscape. The result is an increased Return on Investment, measured quarterly, for both parties. No other reporting is required as is our normal business. Be assured the Company is well advised and all reporting required takes place timely. Information is from Company filings and public information.
Honing its services, Digital Clarity, restructured its offering as stated in the MD&A’s into a full consultancy. The new model leverages its expertise and refined processes to empower organizations, enhancing their competitive edge through data-driven solutions. Each client engagement demands tailored analysis and strategic implementation and measurement, reflecting the unique landscape in which they operate.
In essence, Digital Clarity operates akin to legal counsel or investment banks, providing discretionary advice under strict confidentiality agreements. With new clients, the company does not name them as they are under contract and strict NDA. After a period of time, the client company may allow for disclosure or promotion, normally after an agreed period has been reached, similar to clients named in the creds deck – see link.
While transparency is valued, respecting client privacy is fundamental to maintaining trust and professionalism. As shareholders, understanding the necessity of client confidentiality ensures the long-term viability and success of Digital Clarity in the consultancy landscape. It is just the beginning, and the growth anticipated is being executed step-by-step.
Linda Perry and Reggie James
SAFE HARBOR PROVISIONS:
The foregoing contains certain predictive statements that relate to future events or future business and financial performance. Such statements can only be predictions, and the actual events or results may differ from those discussed due to, among other things, those risks described in DBMM’s reports filed with the SEC. Opinions expressed herein are subject to change without notice. This document is published solely for information purposes and is not to be construed as an offer to sell or the solicitation of an offer to buy any securities in any state. Past performance does not guarantee future performance. Additional information is available upon request.