An Open Letter to Existing and Potential Shareholders of DBMM

An Open Letter to Existing and Potential Shareholders of DBMM

Dear All,

On December 28th, 2022, Digital Brand Media & Marketing Group, Inc. (“The Company” and “DBMM”), and its brand, Digital Clarity, released a shareholder update. The update was to give shareholders, old and new as well as other stakeholders and supporters an update on how far the company had come. [link].

In that update, you will note that the company had successfully maneuvered a series of hurdles, starting with an SEC-Mandated Reaudit, required through no fault of DBMM, at the cost of several hundred thousand dollars, which was the genesis of a series of acknowledged subsequent mitigating circumstances. All documented evidence. As a consequence, those mitigating circumstances caused later filings to be delayed and an SEC Administrative Proceeding. (AP)

The overreach continued even after the SEC ALJ AP  Dismissal. Nevertheless, we still had more to do. Next was the required appointment of a Market Maker through a sponsoring broker while achieving FINRA clearance under Reg 6432 and SEA Rule 15c211 in October 2022, followed by the removal of the Caveat Emptor on December 20, 2022 by OTC Markets.

All major turning points in the company’s history. The Company protected its shareholders along the way. The last event was the return to normal trading as promised through the Company’s tenacity in the achievement of this milestone.

These hurdles were overcome in the midst of relentless bashing continuing from previous years that also included a global pandemic. These trolls were obsessive in their persistence, constantly trying to dampen the company’s spirit.  That was and is the basher’s job. But like the true resilient business that we are, the company’s management ignored the noise and continued to focus on their vision and mission, achieving one win at a time. Each win represented a stepping stone forward.

We knew that the truth would ultimately prevail, and we continued to work tirelessly, undeterred by the negativity surrounding a constant flow of misinformation. Important to point out that this kind of deplorable behavior would never be allowed or tolerated on an Exchange. Bashers leverage and take advantage of the OTC platform not being subject to Exchange Rules.

On Friday, June 2, 2023, the SEC issued an Order entitled “Order Dismissing Proceedings” as Release No. 4413, advising 42 (carefully chosen) companies that their pending administrative proceedings had been dismissed with a Final Order. DBMM was one of those companies. [link]

That event was a huge milestone for the company and represented a return to normal business, also as promised.  Unlike the return to normal trading which simply required pressing a button, the return to normal business is a series of moving parts, each dictated by timing and the external environment. DBMM then issues another release outlining the helicopter view that the company has for developing significant growth of the business. [link]

In essence, the company had been battered, through no fault of its own by regulators and governing bodies. Worse still, during these tough times, incredible milestones are achieved but then, enter the antagonists – the short sellers, the bad actors, and/or their agents. They tried, and continue to try and suppress the company’s pps, attempting to cast doubt on the Company’s future prospects. But, just as in the proverbial fables,  the company’s current and future worth has always been far greater than the negativity it faced. As before, we soldiered on.

Every time, people tried to burn the pps, like a phoenix rising from the ashes, the company soared above those attempts to drag it down, proving time and again that its potential was far greater than the cowards who tried to harm it. In fact, with facts, the muscle and resilience built by this abuse just made the company stronger.

DBMM is not going away.

Amidst the trials and tribulations, the company stayed true to its vision, weathering the storm with grace. Through its rich history, it has learned valuable lessons, and with each challenge, it has emerged wiser and stronger. Plus, with added guile, the company has turned from poacher to gamekeeper and has continued to work quietly with the regulators it has encountered to name and shame those who believe they can hide.

The objective of this open letter is twofold.

Firstly, for those naïve enough to think that the pps is not being manipulated, let us be clear, it is. The question to ask yourself is, what is/are the motivation(s)?

Secondly, the Company has successfully completed everything it said it would and it will continue to deliver going forward as well.  That was always the plan. The Company’s intent was to return to normal business and leverage relationships, expertise and competitive advantage to grow its metrics, e.g. revenues, pps, market cap, market valuation, and geographies. In order to be sustainable, it is a step-by-step strategy and must be carefully positioned. Those on the sofa who have never run a public company, have not a clue how this strategy is implemented successfully.

As mentioned previously, the next stage is development, while crucial – the first step for the shareholders is to acknowledge that the market for DBMM must set a normalized, return-to-market, pattern first, and then strategize the integration of news and new milestones. As already stated, the Company is re-entering the market strategically and it is a long-term strategy. The milestones when achieved will be announced then, just like the first ten wins. How DBMM gets there is its competitive advantage.

Let’s face facts, this is a company that has faced and overcome adversity, proving its mettle time and time again. It is a testament to the spirit of true entrepreneurship, where success is not handed out but earned through perseverance and hard work. Through thick and thin, the Company has never compromised on its values.

It has shown its commitment to transparency, integrity, and now growth. With each challenge, it has emerged stronger, more capable, and more focused on achieving success by simply being better and having access. Relationships are essential.

The DBMM story is worth telling. Ignore the trolls.

Join the ranks of those who believe in the power of perseverance, the beauty of the American Dream, and the untapped potential of a company that has defied the odds to return proudly to the OTC platform, while aspiring in its intention to Uplist on OTCQB and ultimately Uplist to NASDAQ, both when each platform’s criteria is met by the Company. As stated in earlier Shareholder Updates, since the 15c2-11 amendments delegated certain OTC Matters to OTCM, the Company has followed its instructions with successful results. Everything we said we would do, we have done.

DBMM is slowly beginning to captivate the hearts and minds of investors around the world through the “Growth In Investor Awareness and Outreach“ described in the last quarterly filing and Update.

Its narrative is one of triumph against all odds, and the future is brimming with potential. Today’s pps is a reactionary point in time. There are many wins ahead that will reflect the true potential. We will be moving the goalpost as the environment dictates.  There will be a variety of communication channels selected to share events and results. The new Creds Deck and participation in the Emerging Growth Conference Series are such early examples.

We ask our shareholders and potential shareholders to absorb what has been accomplished to have normalized trading and begun to position normal business,  assess where we are today as a fully reporting Company and understand that the blueprint forward will impact metrics positively. Everyone will benefit. Kudos to longs—and the new. Everyone will win. One step at a time.

Linda Perry and Reggie James

DBMM Management


The foregoing contains certain predictive statements that relate to future events or future business and financial performance. Such statements can only be predictions, and the actual events or results may differ from those discussed due to, among other things, those risks described in DBMM’s reports filed with the SEC. Opinions expressed herein are subject to change without notice. This document is published solely for information purposes and is not to be construed as an offer to sell or the solicitation of an offer to buy any securities in any state. Past performance does not guarantee future performance. Additional information is available upon request.